5 Pro Tips Marketers Can Use To Promote A Webinar

By: SalesHangry

Webinars have proven to be effective at building trust and authority. Brands can host webinars, spending longer than would be normal promoting their brand, interacting with viewers, and selling products. The length of time available on a webinar allows more space to target the emotional and intellectual side of a prospect while giving them something of value for attending. Convincing someone to join a webinar, though, can be difficult as the time commitment can be high. The following tips can be used to increase the numbers of people who attend your webinars, helping you to grow your brand.   Offer...

7 Top Tools To Give Website Visitors The Best User Experience

By: SalesHangry

User experience is one of the main areas where businesses can give themselves an edge. With quality web design becoming fairly commonplace, it is easy to set up a site based on a general template. Users won’t be overly impressed by a standard design, so you need to look elsewhere for an advantage. Everything from customer service to navigation can be improved, creating a seamless experience for visitors. The following tools can all be used to improve various aspects of the user experience, ensuring you have a site that is built for success.   SalesHangry First and foremost you want...

What Are the Main Video Marketing Challenges You Need To Overcome?

By: SalesHangry

Video is one of the most versatile tools in a marketing campaign. You have the option of creating short snippets that convey a simple concept or a longer video that offers more detail. Content can be up-to-date or evergreen, depending on what you want to convey. Most of the biggest sites let you publish videos, with platforms like YouTube and Facebook receiving huge amounts of engaged traffic on a daily basis. Also, videos can be consumed across desktop and mobile devices. Video marketing has a huge number of advantages, but some common challenges can prevent success. While huge numbers of...

How To Start An Effective Content Marketing Campaign

By: SalesHangry

Content marketing can be an important arm in your overall marketing strategy. The approach involves developing or curating content that offers exceptional value to your target audience. Different to more direct advertising techniques, content marketing can offer high levels of engagement, attracting new customers into your business. Content marketing is not just a matter of creating articles, though, and requires a coherent strategy to gain the best results. The following techniques can be used to build an effective content marketing campaign that works.   Create Goals  Each content marketing campaign will be unique to individual businesses. The campaigns might share...

A Small Business Guide to Building Better Relationships on Social Media

By: SalesHangry

Social media is an integral part of any marketing strategy, as customers expect brands and businesses to have an active social media presence. Potential customers will often check a company’s Facebook, Twitter and other social media accounts before deciding whether to buy their products. However, many small businesses fail to use social media effectively, which means they are missing out on valuable opportunities to build relationships with loyal customers. Learning how to use social media effectively can give you a huge advantage over your competitors.   Build Relationships One of the biggest mistakes businesses make is to use social media...

Why Your SEO Agency Is Losing Clients And How To Keep Them

By: SalesHangry

The success of an SEO agency will ultimately come down to relationships with clients. If you can secure several clients on an extended basis, you will bring in consistent income and be able to invest in the business. Without clients, your operations will be precarious and not able to sustain into the future. One common problem for an SEO agency is keeping clients signed up for a long period of time. SEO is not an immediate process, so there needs to be a commitment to the process. Each client is different, but there are some common threads explaining why a...

What Type Of YouTube Videos Should Brands Be Creating?

By: SalesHangry

As the second most popular global website, YouTube has an enormous number of daily users. Videos can be found across all types of niches, with users displaying a diverse set of interests. This traffic can be important for brands looking to build an audience, particularly due to the high engagement levels it is possible to get. One common issue, though, is that brands don’t know what type of content they can develop that will suit their business. The following examples of videos have a proven record of popularity, so they are worth considering for your business.   Event Videos  Hosting...

How Small Businesses Can Effectively Build Their Brand Online

By: SalesHangry

Quality products and services might be at the heart of what your business does, but most consumers will initially react to branding. The way you promote your business may or may not resonate with audiences or it won’t. When you have that initial interest, you can then start making offers to people. Many small businesses don’t focus on their brand, though, so they don’t stand out in the marketplace. From the biggest enterprises to brand new startups, branding your business will draw consumers to you, allowing you to start the sales process. So how can a small business brand themselves...

7 Step Process For Consistently Turning Leads Into Buyers

By: SalesHangry

Convincing prospects to buy your products is a harder task than many entrepreneurs expect. You can spend a lot of time and money developing an exceptional product, but people need to be persuaded to buy. Most industries will also have a lot of competition, with other brands making big promises about their offer. To really make a mark, it is important to develop a system that consistently turns a high percentage of new leads into satisfied customers. When you can set up a funnel that produces a high conversion rate, you can feel confident investing more into gaining new leads....

7 Practical Ways To Sharpen Your Digital Marketing Toolkit

By: SalesHangry

Digital marketing skills are incredibly valuable to modern businesses. Whether you are operating as an entrepreneur or for an organization, understanding how to promote a business online can provide tangible results. The online world moves quickly, though, so knowledge from a few years ago won’t necessarily still be relevant. It is important to upgrade your marketing expertise so that you can be useful for your own or other companies. So what areas should you focus on to become a skilled digital marketer?   SEO  SEO continues to change, so your knowledge can become outdated. Elements like keywords, backlinks, and content...