5 Benefits of Using Email Targeting in Your E-commerce Business

One factor that typically sets apart successful businesses from the rest is a dedication to targeting. Many aspects of online business can be improved by narrowing the focus and creating content tailored to a specific audience. Email marketing is no different, with subscribers joining your list for various reasons. When you can segment your list into groups, your messages can speak directly to each segment of the audience. If you operate an e-commerce business and are not yet convinced by email targeting, the following benefits should illustrate why it is proving to be so effective.   Stronger Relationships¬† Targeting your...

How To Grow Your Brand On Instagram When You Don’t Have a Visual Identity

For many brands, Instagram has changed from a useful promotional platform to the main focus of their social media marketing. The number of users and the high engagement levels means you can build an audience from scratch. Everyone from clothing companies to restaurants have been able to transform their fortunes, with businesses growing significantly in a short amount of time. Many brands, though, don’t have the same visual appeal, so don’t make an effort to grow their audience. Using the following approach, these brands can not only build an audience, but also develop a strong identity that people can get...