For many brands, Instagram has changed from a useful promotional platform to the main focus of their social media marketing. The number of users and the high engagement levels means you can build an audience from scratch. Everyone from clothing companies to restaurants have been able to transform their fortunes, with businesses growing significantly in a short amount of time. Many brands, though, don’t have the same visual appeal, so don’t make an effort to grow their audience. Using the following approach, these brands can not only build an audience, but also develop a strong identity that people can get...