What Are the Main Video Marketing Challenges You Need To Overcome?

Video is one of the most versatile tools in a marketing campaign. You have the option of creating short snippets that convey a simple concept or a longer video that offers more detail. Content can be up-to-date or evergreen, depending on what you want to convey. Most of the biggest sites let you publish videos, with platforms like YouTube and Facebook receiving huge amounts of engaged traffic on a daily basis. Also, videos can be consumed across desktop and mobile devices. Video marketing has a huge number of advantages, but some common challenges can prevent success. While huge numbers of...