Content marketing can be an important arm in your overall marketing strategy. The approach involves developing or curating content that offers exceptional value to your target audience. Different to more direct advertising techniques, content marketing can offer high levels of engagement, attracting new customers into your business. Content marketing is not just a matter of creating articles, though, and requires a coherent strategy to gain the best results. The following techniques can be used to build an effective content marketing campaign that works.   Create Goals  Each content marketing campaign will be unique to individual businesses. The campaigns might share...