Social media is an integral part of any marketing strategy, as customers expect brands and businesses to have an active social media presence. Potential customers will often check a company’s Facebook, Twitter and other social media accounts before deciding whether to buy their products. However, many small businesses fail to use social media effectively, which means they are missing out on valuable opportunities to build relationships with loyal customers. Learning how to use social media effectively can give you a huge advantage over your competitors.   Build Relationships One of the biggest mistakes businesses make is to use social media...