Quality products and services might be at the heart of what your business does, but most consumers will initially react to branding. The way you promote your business may or may not resonate with audiences or it won’t. When you have that initial interest, you can then start making offers to people. Many small businesses don’t focus on their brand, though, so they don’t stand out in the marketplace. From the biggest enterprises to brand new startups, branding your business will draw consumers to you, allowing you to start the sales process. So how can a small business brand themselves...